How to Know if Your SEO Is Working (The Definitive Guide)

How to Know if Your SEO Is Working (The Definitive Guide)

SEO is one of the most important aspects of any digital marketing campaign. It can be tough to know if your SEO efforts are paying off. This blog post will discuss the definitive guide to knowing if your SEO is working. We will cover everything from measuring progress over time to tracking rankings and website traffic. If you want to ensure that your SEO efforts are paying off, this blog post is for you!

SEO is a long-term investment – it’s tough to tell if your efforts are paying off immediately.

This guide will show you how to measure your SEO progress and determine if your SEO is working.

SEO takes time and patience – give it 3, 6 or even 12 months to see results. Even if you’re doing everything by the book, it can take a while to see any noticeable movement in your website’s search engine rankings. So be patient, keep up the excellent work, and measure your progress over time to see if your SEO efforts are paying off.

To help you measure your SEO progress, here are a few key indicators to look for:

  • You can track how many people are visiting your website through organic search by looking at the “Sessions” metric under the “Acquisition” section in Google Analytics. If you see that the number of people visiting your website through organic search is going up over time, that’s a good sign that your SEO is working.
  • More keywords ranking in the top positions: Track this by doing regular keyword research and checking where your site ranks for those keywords. If you see more and more of your keywords moving up to the first or second page of Google, that’s another good sign that SEO is working for you.
  • More backlinks from high-quality websites: A quality backlink comes from a website with high domain authority. You can check your backlink profile using a tool like Moz’s Open Site Explorer. If you see an increase in backlinks from high-quality websites, that’s another positive sign that SEO is working for you.
  • More social shares and engagement: This can be tracked on each social platform, or you can look at the “Social” metric in Google Analytics. If you see more people sharing your content and engaging with it (liking, commenting, etc.), that is a good sign that your SEO efforts are working and helping to promote your content to a wider audience.

These are just a few critical indicators for measuring SEO progress. By tracking these metrics over time, you should be able to tell if your SEO efforts are paying off or not.

Of course, SEO is just one part of a successful digital marketing strategy. To truly see results, you need to do all the right things in all the places – from developing a solid social media presence to creating high-quality content that people want to read and share. But if SEO is one of your priorities, these are the indicators you should be looking for to gauge whether or not your efforts are paying off.

What to do If you do not see the results you want?

If you do not see the results you want, don’t panic! Just make sure to course correct and fix any mistakes you may have made. SEO can be a tricky beast, but with the right approach and a bit of patience, you’ll start to see results.

Here are a few tips to help you get started:

  • Check your site’s SEO health with an audit: This will help you identify any technical SEO issues that may be holding you back.
  • Make sure you’re using the right keywords: Targeting the wrong keywords can be a common mistake. Use keyword research to ensure you’re targeting phrases people are searching for.
  • You can improve your SEO ranking by building links from high-quality websites.
  • Create compelling content: Content is still king in SEO. Make sure your website has something valuable to say that will help you stand out from the competition.

You can make SEO work for you with a little effort. Just be patient and stay focused on your goals, and you’ll start to see results in no time.


SEO is integral to any digital marketing strategy, but it’s not the only piece of the puzzle. You should also invest in other areas, like social media, paid advertising, and email marketing, to ensure your business gets in front of as many people as possible.

SEO is a process that takes time, so if it feels like you’ve been working at it forever with no results, don’t give up! Keep at it, and eventually, you’ll start to see the fruits of your labour. Thanks for reading, and good luck!